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Pura Heaven | The Drape Front Blazer

Bella Maas

This week we have another inspiring mompreneur gracing our blog to model one of our favourite pieces for fall: the open blazer. The beautiful Lane Edwards is a mother of three, and Founder of natural skin care and bespoke perfumery Pura Botanicals -- an eco-friendly skincare company dedicated to creating products that are sustainable and effective in her studio located on the trendy 124th street downtown Edmonton. Lane is always conscious of what she is putting on her skin, so wanted her to take a break from contemplating about what to put on her body, and styled some outfits around a versatile piece that is comfortable and adaptable for a busy mom's lifestyle, for her!

Stay tuned at the end of our blog for the complete scoop on Pura Botanicals!

Outfit # 1 | The Structured Open Blazer

One of the reason's why we love the open blazer so much is the comfortable and relaxed fit, making it an easy choice to layer onto almost anything for an instant boost. (If you want even more versatility, look for structure in the shoulders, or for an elevated fabric, so it can easily be dressed up or create a modern professional look with black pants and heels.) We loved the earthy army green for fall, so we also accented the palette with natural stones amethyst, labradorite and african turquoise jewelry for a subtle bohemian vibe. And for all the other mompreneurs out there -- this two tiered blouse is an excellent choice for new mothers & post baby bodies because of the fit and flared silhouette! We finished the look with the popular frayed hemline distressed denim in blackest black, and a fringe leather handbag.


Blazer: Flyaway open front blazer in army green by Dex $79 | Jeans: J Brand $285


Blouse: Two tiered top by Sanctuary $119


Necklaces: Labradorite bar necklace by Lisbeth $87 | Alora amethyst beaded necklace $30


Bracelets:  Alora Healing Gems Amythest and African Turquoise $25 each | Birds of a feather gold bangle $28


Handbag: Removable fringe leather cross body bag by Tyoulip sisters $295


Boots: Mia ankle booties $94



Outfit # 2 | The Chevron Knit open jacket

This next drape front jacket is free and slouchy in the front, but fitted in the sleeves and back for an elegant boho feel. The contrast black and white chevron pattern make it as beautiful as is it comfortable, and layering on top of a blouse or luxe tee gives you the warmth of winter layering without the bulk of an oversized sweater! We layered it over an elongated tank for Lane, and finished the look with our ultimate comfortable jean, suede fringe handbag and classic black ankle boots.


Jacket: Edie marled chevron jacket by BB Dakota $122 | Jeans: Absolute legging extreme skinny jean by AG $245


Blouse: C'est Moi sleeveless woven top $79 | Necklace: Gold bullet lariat necklace by Wolf Circus $87


Handbag:  Black suede tassel handbag by UGG $370


Watch: Berg + Betts chain and leather strap in black $129




What is Pura Botanicals?


Pura uses the finest of natural, skin-friendly ingredients, and is free of everything else. It's about feeling divine without having to pile things on. Our skincare is created with the most luxurious materials that nurture your individual beauty, instead of covering it up. The art of the beauty ritual restores your sense of inner peace, especially when it's performed with mindfulness and consistency.

Where can you find Pura?


Pura Studio & Creative Headquarters #204 10132 124 St NW Edmonton, AB, Canada T5N 1P6
Only open to the public on Wednesdays from 10am-4pm. 
We look forward to seeing you then!


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Thank you Lane! xx